Follow these best practices to ensure that visitors will keep coming to you to ask questions, seek help, and to learn more about your business! Only Ask Necessary Questions. People are coming to your contact us page to contact your business. Why is this person reaching out? What specifically are they searching for answers about? 10 Contact Us Page Best Practices It’s important to understand the intent of someone’s inquiries. Whether this is a simple dropdown field or an open-text, paragraph field, this is essential. With the name of the company in your back pocket, you can do a little digging to better understand what the company sells and how you might be able to help them with their problems. This is a great way to get to know the company that is reaching out to you for help.

If they include a Gmail, AOL, or basic email, they might not really be interested. Your best bet is to request a business email address. How else are you going to reach back out to them if you don’t know what email address to send to? Yet another obvious, essential element to collect in a contact form. Obviously, getting the contact’s name is the most important field to include on a contact form. So, when in doubt, put them both on your page! What Fields Should You Include on Your Contact Form? You never want to limit a visitor’s opportunities to reach out to your business. Ideally, your contact page should include both a simple contact form and an email address. If you ask visitors their reason for contacting your company, each response field can redirect to a certain team or team member – no inbox filtering necessary. But, with a contact form, redirecting can be done in the blink of an eye! When you receive a bunch of contact emails, it can be hard to filter through and properly direct each email to the right representative. People contact a company for all sorts of reasons: a product/service issue, interest in working with your business, or even an interest to work at your company. Contact Forms Allow Easy Redirect to Team Members. And, you might not have provided enough information to the company, which would require more back and forth emails until they're able to fully help. Yet, with an email, you have to copy it, open up your email provider, paste it in the recipient field, and then type up your message. With a contact form, you can fill it out within seconds and click send. Think about it: When you really need to contact support, you're looking for immediate help.

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Overall, we feel that having an easy-to-use contact form looks more professional and put together on a contact us page than just an email.

Contact Forms Look Professional and Are Easier to Use. This is why contact forms are a must on your contact us page. If your company receives a lot of emails, it can be very difficult to sort through them all and reach back out.

Some companies think plastering a generic email address will do the trick however, you never know what people will be contacting you and for what reason. There’s a lot of debate when it comes to this: What should your contact page include? Visitors are already navigating to it for a reason, but what should be available to them when they get there? But does it have a contact form or just a company email address? You might already have a contact page live on your site.